Dairy Queen (DQ) is an American soft serve ice cream and fast-food restaurant brand owned by International Dairy Queen, Inc. (a Berkshire Hathaway company), which also owns Orange Julius and formerly owned Karmelkorn and Golden Skillet Fried Chicken. Its headquarters is in Bloomington, Minnesota.
DQ opened its first location in Joliet, Illinois. It was first opened on June 22, 1940, by Sherb Noble. It offered a wide range of frozen goods, including soft serve ice cream.
Texas has the most Dairy Queen locations in the United States. Minnesota has the most Dairy Queen restaurants per inhabitant, according to the 2010 census.
Dairy Queen reported over 6,400 locations in more than 25 countries at the end of fiscal year 2014, with over 4,500 of them (nearly 70%) in the United States.
Bloomington, Illinois is home to the largest Dairy Queen in the United States.
The busiest Dairy Queen in the world is in Charlottetown, Prince Edward Island, while the largest is in Riyadh, Saudi Arabia.
In most cases, they have a more extensive menu that includes breakfast, grilled sandwiches, GrillBurgers, and as well as limited table service (customers still place orders at the counter). They also include self-service soft drink fountains with unlimited refills. Some older stores have been converted to the new format. However, some older stores have yet to adapt to the new style.
Dairy Queen Products
The Blizzard is a popular Dairy Queen delicacy that is soft-served and mechanically combined with mix-in components including sundae toppings and/or pieces of cookies, brownies, or candies. Since its launch in 1985, when Dairy Queen sold more than 100 million Blizzards, it has been a menu staple. Chocolate chip cookie dough, Oreo cookies, Heath Bar, Reese's Peanut Butter cups, mint Oreo, M&M's, and Butterfinger are also popular tastes. Seasonal varieties, such as pumpkin pie in October and cotton candy in June, are also available.
2. Frozen Yogurt
Dairy Queen introduced frozen yogurt as a lower-calorie alternative to soft serve ice cream in 1990. Breeze was the product's name. According to a business spokeswoman, ordinary soft serve at Dairy Queen contains 35 calories per ounce, while frozen yogurt has 25 calories per ounce. However, due to a lack of demand, the firm phased out the frozen yogurt option in all of its locations in 2001.
3. Cage-free Egg Commitment
Dairy Queen pledged in May 2016 to make suppliers in the United States and Canada to buy eggs only from approved cage-free egg sources.
Since Dairy Queen's promise, 39 percent of shell eggs, liquid eggs, and unique DQ formulations containing eggs have been changed to cage-free or reformulated to remove egg as an ingredient.
Dairy Queen Establishment Skeleton
1940: In Joliet, Illinois, the first Dairy Queen restaurant opens.
1949: Malts and shakes make their appearance
1951: Banana splits appear on the menu.
1953: The first Dairy Queen restaurant was introduced in Canada.
1955: The Dilly Bar debuts.
1957: The Dairy Queen Brazier concept is launched.
1959: Panama's first Dairy Queen restaurant opens.
1962: International Dairy Queen, Inc. (IDQ) is formed.
1968: The Buster Bar Treat appears on the menu.
1971: Peanut Buster Parfait debuts on the menu.
1979: The first Dairy Queen restaurant in the Middle East opens.
1984: Partnership with Children's Miracle Network Hospitals and the Children's Miracle Network begins.
1985: Blizzard Treats are introduced.
1988: IDQ purchases Orange Julius Brand
1991: Mexico's first Dairy Queen restaurant opens.
1992: China's first Dairy Queen restaurant opens.
1995: Dairy Queen Treatzza Pizza and Chicken Strip Basket make their debut.
1998: IDQ acquired by Berkshire Hathaway, Inc.
2003: The Blizzard of the Month program begins.
2005: GrillBurgers are introduced.
2006: The first Miracle Treat Day in Canada and the U.S.
2010: Mini Blizzard Treats are introduced.
2015: 75th anniversary of the DQ system.
2018: DQ's mobile app was launched
2019: Mark's the debut of the first DQ restaurant with the Next Gen design.
2020: The Non-Dairy Dilly Bar was introduced
Dairy Queen presently has over 5,700 locations in 30 countries, and the company is much more than a single product. Dairy Queen sells a wide range of items, including not only DQ soft-serve but also the Brazier line of hot dishes. Dairy Queen is the world's leading seller of soft frozen dessert goods.
Although much has changed in the world and the Dairy Queen system over the years, one constant thing has remained: Dairy Queen stores are still and always have been a place to find Little League teams celebrating a victory, business people on their lunch break, and families enjoying great food and soft serve treats.